AMERICAN MARKET- MADE EASY
Enter the American Market with Minimal Costs and Risks
With SoftLander you can minimize your start-up costs and entry risks while entering the American market. SoftLander makes the American market easy through "Soft Landing".
Soft Landing is the secret weapon of successful and accomplished businesspeople and entrepreneurs throughout the world. What used to be the exclusive and secret practice of the really successful now has a name– Soft Landing. And for you, who joyfully, with ease and grace, cross continents and oceans to develop and grow businesses, who are always on the cutting edge of business, we have a new name: SoftLander. Remember your first flight? And all your subsequent flights? We fear the first and the last minutes of flights the most. The take-off and the landing. When most accidents happen. And we all remember our first hard-landings. Thousands and thousands of people who had a hard-landing in their flights develop a severe case of aerophobia, the fear of flying, never to take-off again. It is the same in business and entrepreneurship. Especially in international business. When your landing in a new market or a new business is hard you develop a fear, an anxiety, rendering future ventures very difficult, sometimes impossible.
How do you become a SoftLander?
To Soft Land, in a new business or market, you need three essentials to complete your business plan and strategy:
Cost: Control your initial investment– do not spend and risk a dollar more than you need to.
Efficiency: Do not waste time and resources. Do your research and feasibility studies and find the most efficient route from Point A to Point B.
Team: Secure a great team of professionals to establish the infrastructure you need for your business.
Once you secure all these, your landing will be smooth and you are ready to focus on your business. These three factors are the biggest barriers to starting a new business or venturing into a new market, especially the American Market. You know that. And that is why you need to become a SoftLander.
Minimize Your Costs...
Control your initial investment: Do not spend and risk a dollar more than you need to. How SoftLander helps with your Costs in the American market: Our office space and administrative staff will decrease your start-up costs significantly. Our hand-picked team of professional vendors, with their competitive rates and discounts for SoftLander members, will cut your start-up costs significantly. By having the SoftLander Network to set-up a perfect team for your business model and industry, you will minimize your risk of unforeseen expenses and costs.
Maximize Your Efficiency...
Do not waste time and resources. Do your research and feasibility studies and find the most efficient route from Point A to Point B and beyond. How SoftLander helps with your Efficiency in the American market: Our office space and administrative staff will efficiently undertake your administrative tasks in a prestigious Manhattan address, leaving you to focus on your business. SoftLander founders and managers have decades of experience in setting up businesses and navigating the American market, from regulatory matters to American business pitfalls. They will guide and counsel you in diagnosing the needs of your business for success in the American market and will assist you in establishing a perfect team of professionals to minimize your risk. Our hand-picked team of professional vendors, with their competitive rates and discounts for SoftLander members, should you decide to retain them, will meet all the needs of your business without having to research and find your own vendors. Our Member Only web portal is full of useful information, research, advice, articles, videos, and interviews to inform you about the American market and business world and to give you new business ideas or to help you accomplish your existing ideas.
Create the Perfect Team..
You need a perfect team of professionals to penetrate the American Market; maximizing your investment and efforts and minimizing unforeseen pitfalls, risks, expenses and costs. The American Market is notoriously difficult and tricky to penetrate and operate in. We have seen businesses that invested money and resources to penetrate the American market fail or get into serious financial and legal troubles because of small mistakes or omissions. We don’t want our SoftLander Members to fail. In most American business models, you will need professionals in very diverse and specialized fields that you may not need elsewhere in the world. The SoftLander Professional Vendor Network speaks your language in NYC and beyond. CPAs/ Accountants; Business Lawyers; Immigration Lawyers; Patent, Copyright, Trademark Lawyers; Specialized Licensing Lawyers; Translation Agencies; Branding Consultants; Management / Executive Consultants; HR/ Payroll Services; Insurance Brokers; Local Marketing Services; Real Estate Consultants; Financial/ Investment Consultants; Custom Brokers; Distribution/ Logistics Services; IT and Technology Consultants; Creative Services; Vehicle and Transportation Services; Franchise Services These are some of the hand-picked professionals available to our Members. The list will grow as we grow- Hand in hand with our SoftLanders.
Your SoftLander Office- A Prestigious NYC Address
As a SoftLander Member, you will get a prestigious NYC Office, in the heart of Midtown Manhattan, for a fraction of what it would cost you to rent your own office space; controlling and minimizing your start-up costs in the US market.
Imagine a luxurious and fully functioning office space waiting for you when you arrive in NYC. Staff who speak your language. Where you can start working, having your meetings, organizing and managing your US based business seconds after you enter through the door.
And, when you are not in NYC, with SoftLander, you know your American office, your American headquarters is running smoothly, all your mail, invoices, financial statements, legal correspondence, remote meetings - anything and everything you will need for administrative support in your own office, are handled by staff who speaks your language. SoftLander is located in Midtown Manhattan, in New York City, the heart of American business. When you become a SoftLander, your office will be a short walk to Times Square, Broadway, Rockefeller Center, Bryant Park, the Grand Central Station, and the fabulous shopping of Fifth Avenue. Average office space rent in Midtown Manhattan, where SoftLander is located is $82 per square foot. Add about $4 per square foot for electricity, the average rent for a 1000 square feet office adds up to $86,000 per year or $7167 per month. And this is not including expenditures in furniture, decoration, technology (equipment and infrastructure), administrative help, internet, food and beverage expenses, etc. And these can add up very quickly in NYC. With SoftLander, you get a 3500 square feet office for your business in a very prestigious address. With your every office need included. For a minuscule fraction of what you will need to pay for your own office space. And, for that minuscule fraction, you also get access to a hand-picked and established team of business professionals through our exclusive Professional Member Network. No matter what your business needs, the SoftLander Network has professionals to solve your problems and meet your needs; large or small. And with discounts as part of the SoftLander Membership Network.
Your Professional Team, Custom Tailored to Your Needs...
CPAs/ Accountants; Business Lawyers; Immigration Lawyers; Patent, Copyright, Trademark Lawyers; Specialized Licensing Lawyers; Translation Agencies; Branding Consultants; Management / Executive Consultants; HR/ Payroll Services; Insurance Brokers; Local Marketing Services; Real Estate Consultants; Financial/ Investment Consultants; Custom Brokers; Distribution/ Logistics Services; IT and Technology Consultants; Creative Services; Vehicle and Transportation Services; Franchise Services
Your SoftLander Membership will give you exclusive access to a network of handpicked professionals in every area your business may need to assure a successful launch in the United States while minimizing your risks. These are some of the hand-picked professionals available to our Members. The list will grow as we grow- hand in hand with our SoftLanders. Our hand-picked team of professional vendors, with their competitive rates and discounts for SoftLander members, should you decide to retain them, will meet all the needs of your business without having to research and find your own vendors. After listening to you, your business, your industry, your ideas and your dreams, SoftLander will do its due diligence and assist and guide you in setting up a custom tailored team for your needs. No matter what industry or services field you target, the SoftLander Professional Vendor Network will have handpicked experts for you.
Contact Us and Become a SoftLander Today
Minimize your costs. Reduce your risks. Focus on your business. With SoftLander American market is more accessible than ever.
As a SoftLander, your American office will be in the heart of New York City. New York City is the gate to the American market. Almost all Fortune 100 companies are either headquartered or have branches in New York City. From New York City, you can get into any market in the United States that you want. And, as the cliche goes, “If you can make it in New York, you can make it anywhere”. Even though we are located in New York City, we have professional contacts in every major market of the United States. Which you will have access to. And we know America. We know what makes America tick. We know the minefields, risks and rewards of the American market. We know the American business culture and consumers. We know the emerging trends and business opportunities as well the outgoing ones. We know American politics and power balances. And we want our members to succeed. We will take care of your soft-landing and offer you every tool you will need for success. The rest is up to you!
Knowledge
SoftLander offers exclusive and extensive knowledge base to its Members. In our expertly created and curated Blogs, Forums and Groups SoftLanders can learn a lot about doing business in America, the American business culture, emerging trends, banking, the legal system, finance, taxes, and any and all developments and tips for success in this very difficult market. Most of our original content is for our SoftLander Members Only. Below you can find a sampling of our knowledge base available to our Members.
